TY  - BOOK
AU  - Luis Araujo (editor)
TI  - Reconnecting marketing to markets
SN  - 9780199578078 (pbk)
U1  - 658.8001 
PY  - 2010///
CY  - New York
PB  - Oxford University Press
KW  - Business management
KW  - Marketing management
KW  - Exchanging agencies
KW  - Market liberalization
KW  - Planning process
KW  - Strategic analysis
KW  - Product strategy
KW  - Pricing strategy
KW  - RSBM
N1  - Includes bibliography and index
ER  -