00613nam a22001697a 4500 20260516110553.0 9780199578078 (pbk) 658.802 REC Luis Araujo (editor) Reconnecting marketing to markets New York Oxford University Press 2010 275 p. : ill. ; 24.4 cm. Printed by: MPG Books Group Business management Marketing management Exchanging agencies Market liberalization Planning process Strategic analysis Product strategy Pricing strategy RSBM GLB-LHR BK 62180 62180