@book{62199,
	author = {Kinza Niaz (65420)},
	title = {Predicting customer lifetime value in Pakistan's retail and ecommerce sector using machine learning and neural network},
	publisher = {(unpublished)},
	year = {2026},
	address = {Islamabad},
	note = {Submitted in partial fulfillment of the requirements for the degree of Master of Science in Business Analytics to the Faculty of Management Sciences. }
}