00959nam a22002057a 4500 20260601143227.0 Riphah International University 658.4038 KIN Kinza Niaz (65420) Predicting customer lifetime value in Pakistan's retail and ecommerce sector using machine learning and neural network Islamabad (unpublished) 2026 vii, 99 p. : ill. ; 30 cm. +CD Submitted in partial fulfillment of the requirements for the degree of Master of Science in Business Analytics to the Faculty of Management Sciences. Includes bibliographical references and appendix Thesis supervisor: Mr. Mudassar Naseem Thesis (MS)--Riphah International University, 2026 English Business analytics Leadership behaviour practices Customer engagement Leadership development Neural network FMS TH 0 0 0 0 IMC IMC 2026-05-18 Riphah International University 0 658.4038 KIN 101057 2026-05-18 08:45:44 1 2026-05-18 TH 62199 62199