TY  - BOOK
AU  - Kinza Niaz (65420)
TI  - Predicting customer lifetime value in Pakistan's retail and ecommerce sector using machine learning and neural network
U1  - 658.4038 
PY  - 2026///
CY  - Islamabad
PB  - (unpublished)
KW  - Business analytics
KW  - Leadership behaviour practices
KW  - Customer engagement
KW  - Leadership development
KW  - Neural network
KW  - FMS
N1  - Submitted in partial fulfillment of the requirements for the degree of Master of Science in Business Analytics to the Faculty of Management Sciences.; Includes bibliographical references and appendix; Thesis supervisor: Mr. Mudassar Naseem; Thesis (MS)--Riphah International University, 2026
ER  -