McCarthy, Bridget Beattie

Cultural tourism : how the arts can help market tourism products, how tourism can help provide markets for the arts - Portland Bridget Beattie McCarthy 1992 - ix, 199 p. : ill. ; 29 cm.

Includes appendices and bibliography.

0961669675 (pbk)


Management science
Tourism management--Products marketing--Tourist transport--Tourist attraction--Travel industry--Travel servies--Tour operation--Travel agency--RSBM

700.688 / MCC