Maddock, G Michael  Luisa C. Uriarte  Paul B. Brown <br/><br/>
Brand new  : solving the innovation paradox-how great brands invent and launch new products, services, and business models 

 - New jersey  John Wiley and Sons  2011 
 - xii, 218 p.  : ill.   ; 22.8 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470643594 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences <br/>Technological innovations--Constructing innovations--Innovation process--Innovation power--Business models --New products--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.575  / BRA