00627nam a22001337a 450000500170000002000230001708200170004010000560005724501270011326000420024030000370028250000200031965001540033920260617163342.0  a9780470643594 (hb)  a658.575bBRA  aMaddock, G MichaelaLuisa C. UriarteaPaul B. Brown  aBrand newb: solving the innovation paradox-how great brands invent and launch new products, services, and business models  aNew jerseybJohn Wiley and Sonsc2011  axii, 218 p.b: ill. c; 22.8 cm.  aIncludes index.  aManagement sciences aTechnological innovationsvConstructing innovationsvInnovation processvInnovation powervBusiness models vNew productsvRSBM