: solving the innovation paradox-how great brands invent and launch new products, services, and business models Maddock, G Michael Luisa C. Uriarte Paul B. Brown creator text New jersey John Wiley and Sons 2011 monographic xii, 218 p. : ill. ; 22.8 cm. Includes index. Management sciences Technological innovations Constructing innovations Innovation process Innovation power Business models New products RSBM 658.575 BRA 9780470643594 (hb) 20260617163342.0