TY  - BOOK
AU  - Maddock, G Michael
TI  - Brand new: : solving the innovation paradox-how great brands invent and launch new products, services, and business models
SN  - 9780470643594 (hb)
U1  - 658.575 
PY  - 2011///
CY  - New jersey
PB  - John Wiley and Sons
KW  - Management sciences
KW  - Technological innovations
KW  - Constructing innovations
KW  - Innovation process
KW  - Innovation power
KW  - Business models
KW  - New products
KW  - RSBM
N1  - Includes index
ER  -