Wiersema, Fred <br/><br/>
The new market leaders  : who’s winning and how in the battle for customers 

 - New York  The Free Press  2001 
 - vii, 262 p.  : ill.   ; 24.5 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780743204651 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Market leadership--Customer behaviour--Strategic marketing--Customer strategy--Business strategy--Marketing planes--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.812  / WIE