The new market leaders
: who’s winning and how in the battle for customers
Wiersema, Fred
creator
text
New York
The Free Press
2001
monographic
vii, 262 p. : ill. ; 24.5 cm.
Includes bibliographical references and index.
Management sciences Market leadership
Customer behaviour
Strategic marketing
Customer strategy
Business strategy
Marketing planes
RSBM
658.812 WIE
9780743204651 (hb)
20260702103108.0