TY  - BOOK
AU  - Wiersema, Fred
TI  - The new market leaders: : who’s winning and how in the battle for customers
SN  - 9780743204651 (hb)
U1  - 658.812 
PY  - 2001///
CY  - New York
PB  - The Free Press
KW  - Management sciences
KW  - Market leadership
KW  - Customer behaviour
KW  - Strategic marketing
KW  - Customer strategy
KW  - Business strategy
KW  - Marketing planes
KW  - RSBM
N1  - Includes bibliographical references and index
ER  -