00881nam a22001817a 450000500170000004000370001708200150005410000310006924500830010026000350018330000470021850001690026550000410043450000410047550200560051654600120057265001150058420260601171257.0 cRiphah International University  a302.2bAFZ aAfzaal Yousaf Baig (32662) aDynamics of viewer's attentionbmaking content more engaging in vertical frame aIslamabadb(Unpublished)c2026 axviii, 199 p.b: ill. Col.,c; 30 cm.e+CD aSubmitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Creative arts and communications to the Department of Media Sciences. aIncludes bibliographical references. aThesis supervisor: Dr. Muhammad Riaz aThesis (PhD)--Riphah International University, 2026 aEnglish aMedia science vPhychological impactsvSocial mediavFuture trendsvUX/UI designvTiktokvSnapchatvRIMSvFSSH