TY - BOOK AU - Afzaal Yousaf Baig (32662) TI - Dynamics of viewer's attention: making content more engaging in vertical frame U1 - 302.2 PY - 2026/// CY - Islamabad PB - (Unpublished) KW - Media science KW - Phychological impacts KW - Social media KW - Future trends KW - UX/UI design KW - Tiktok KW - Snapchat KW - RIMS KW - FSSH N1 - Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Creative arts and communications to the Department of Media Sciences; Includes bibliographical references; Thesis supervisor: Dr. Muhammad Riaz; Thesis (PhD)--Riphah International University, 2026 ER -