Nafeesa Hashmi (29985) <br/><br/>
Impact of impulsive buying tendency on in-store and online impulsive buying behavior with the moderating role of retail therapy 

 - Islamabad  (unpublished)  2024 
 - 81 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Submitted in fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences.   Includes bibliographical references and appendix  Thesis supervisor: Dr. Hassan Zahid   
<br/><br/>Thesis (MS)--Riphah International University, 2026 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Impulsive buying tendency--Buying behavior--Retail therapy--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / NAF