00903nam a22002057a 4500 20260603134634.0 Riphah International University 658.8 NAF Nafeesa Hashmi (29985) Impact of impulsive buying tendency on in-store and online impulsive buying behavior with the moderating role of retail therapy Islamabad (unpublished) 2024 81 p. : ill. ; 30 cm. +CD Submitted in fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences. Includes bibliographical references and appendix Thesis supervisor: Dr. Hassan Zahid Thesis (MS)--Riphah International University, 2026 English Marketing Impulsive buying tendency Buying behavior Retail therapy FMS TH 0 0 0 0 IMC IMC 2026-05-21 Riphah International University 0 658.8 NAF 101066 2026-05-21 10:05:11 1 2026-05-21 TH 62293 62293