TY  - BOOK
AU  - Nafeesa Hashmi (29985)
TI  - Impact of impulsive buying tendency on in-store and online impulsive buying behavior with the moderating role of retail therapy
U1  - 658.8 
PY  - 2024///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Impulsive buying tendency
KW  - Buying behavior
KW  - Retail therapy
KW  - FMS
N1  - Submitted in fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences.; Includes bibliographical references and appendix; Thesis supervisor: Dr. Hassan Zahid; Thesis (MS)--Riphah International University, 2026
ER  -