Shermeen Hassan (7815) <br/><br/>
Impact of perceived authenticity of social media influencers on consumers' behavioral intentions in the fashion and lifestyle sector of Pakistan   a moderated-mediation model 

 - Islamabad  (unpublished)  2026 
 - viii, 245 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Management Sciences to the Faculty of Management Sciences.   Includes bibliographical references and appendix  Thesis supervisor: Dr. Hasan Zahid 
<br/><br/>Thesis (Ph.D)--Riphah International University, 2026. 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences--Customer brand relationship--Social media influencer--Purchase intention--FMS
<br/><br/><label>Dewey Class. No.: </label>658  / SHE