Impact of perceived authenticity of social media influencers on consumers' behavioral intentions in the fashion and lifestyle sector of Pakistan a moderated-mediation model - Shermeen Hassan (7815) (Islamabad (unpublished), 2026)
Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Management Sciences to the Faculty of Management Sciences.
Includes bibliographical references and appendix
Thesis supervisor: Dr. Hasan Zahid
Thesis (Ph.D)--Riphah International University, 2026.
English
Keywords: Management sciences -- Customer brand relationship -- Social media influencer -- Purchase intention -- FMS