TY  - BOOK
AU  - Shermeen Hassan (7815)
TI  - Impact of perceived authenticity of social media influencers on consumers' behavioral intentions in the fashion and lifestyle sector of Pakistan : a moderated-mediation model
U1  - 658 
PY  - 2026///
CY  - Islamabad
PB  - (unpublished)
KW  - Management sciences
KW  - Customer brand relationship
KW  - Social media influencer
KW  - Purchase intention
KW  - FMS
N1  - Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Management Sciences to the Faculty of Management Sciences.; Includes bibliographical references and appendix; Thesis supervisor: Dr. Hasan Zahid; Thesis (Ph.D)--Riphah International University, 2026
ER  -