Lovelock, Christopher  Jochen Wirtz <br/><br/>
Services marketing   : people, technology, strategy 

 - United States of America  Pearson Prentice Hall  2007 
 - xx, 648 p.  : ill., Col.,  ; 28 cm. 
<br/><br/> Includes glossary, credits and index. 
<br/><br/><label>ISBN: </label>9780131875524 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing<br/>Customer services--Service management--Relationship marketing--Consumer behavior--Customer loyalty--Service industries--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV