Services marketing
: people, technology, strategy
Lovelock, Christopher Jochen Wirtz
creator
text
United States of America
Pearson Prentice Hall
2007
monographic
xx, 648 p. : ill., Col., ; 28 cm.
Includes glossary, credits and index.
Services marketing Customer services
Service management
Relationship marketing
Consumer behavior
Customer loyalty
Service industries
RSBM
658.8 LOV
9780131875524 (hb)
20260619120533.0