TY  - BOOK
AU  - Lovelock, Christopher
TI  - Services marketing : : people, technology, strategy
SN  - 9780131875524 (hb)
U1  - 658.8 
PY  - 2007///
CY  - United States of America
PB  - Pearson Prentice Hall
KW  - Services marketing
KW  - Customer services
KW  - Service management
KW  - Relationship marketing
KW  - Consumer behavior
KW  - Customer loyalty
KW  - Service industries
KW  - RSBM
N1  - Includes glossary, credits and index
ER  -