00739nam a22001697a 450000500170000002000230001708200150004010000400005524500560009526000580015130000400020950000420024965001490029194200070044095201050044799900170055220260619120533.0  a9780131875524 (hb)  a658.8bLOV  aLovelock, ChristopheraJochen Wirtz  aServices marketing b: people, technology, strategy  aUnited States of AmericabPearson Prentice Hallc2007  axx, 648 p.b: ill., Col.,c; 28 cm.  aIncludes glossary, credits and index.  aServices marketingaCustomer servicesvService managementvRelationship marketingvConsumer behaviorvCustomer loyaltyvService industriesvRSBM  cBK  00104070aGGLbGGLd2026-06-06eGiftl0o658.8 LOVp119309r2026-06-06 13:43:48t1w2026-06-06yBK  c62453d62453