Swarbrooke, John Susan Horner
Consumer behaviour in tourism
- Burlington Butterworth-Heinemann Publications 2003
- ix, 453 p. : ill. ; 24 cm.
Included bibliographical references and index.
9780750632836 (pbk)
Management sciences
Tourism management
Service industries economics--Market segmentation--Culture consumer--Visitor attractions--Decision making--Tour operations--RSBM
658.8342 / SWA