Swarbrooke, John Susan Horner

Consumer behaviour in tourism - Burlington Butterworth-Heinemann Publications 2003 - ix, 453 p. : ill. ; 24 cm.

Included bibliographical references and index.

9780750632836 (pbk)


Management sciences
Tourism management
Service industries economics--Market segmentation--Culture consumer--Visitor attractions--Decision making--Tour operations--RSBM

658.8342 / SWA