00578nam a22001337a 450000500170000002000240001708200180004110000360005924500340009526000570012930000330018650000510021965001740027020260819102716.0  a9780750632836 (pbk)  a658.8342bSWA  aSwarbrooke, John aSusan Horner  aConsumer behaviour in tourism  aBurlingtonbButterworth-Heinemann Publicationsc2003  aix, 453 p.b: ill.c; 24 cm.  aIncluded bibliographical references and index.  aManagement sciencesaTourism managementaService industries economicsvMarket segmentationvCulture consumervVisitor attractionsvDecision makingvTour operationsvRSBM