TY  - BOOK
AU  - Swarbrooke, John 
TI  - Consumer behaviour in tourism
SN  - 9780750632836 (pbk)
U1  - 658.8342 
PY  - 2003///
CY  - Burlington
PB  - Butterworth-Heinemann Publications
KW  - Management sciences
KW  - Tourism management
KW  - Service industries economics
KW  - Market segmentation
KW  - Culture consumer
KW  - Visitor attractions
KW  - Decision making
KW  - Tour operations
KW  - RSBM
N1  - Included bibliographical references and index
ER  -