TY  - BOOK
AU  - Lee, Michael Soon
TI  - Cross-cultural selling for dummies
SN  - 9780470377017 (pbk)
U1  - 658.85 
PY  - 2009///
CY  - USA
PB  - Wiley
KW  - Cross-cultural communication
KW  - International sales
KW  - Global marketing
KW  - Sales management
KW  - Business communication
KW  - Cultural awareness
KW  - Customer relations
KW  - RSBM
N1  - Includes appendix and index
ER  -