TY  - BOOK
AU  - Ryan, Damian
TI  - Understanding digital marketing: : marketing strategies for engaging the digital generation
SN  - 9780749453893 (hb)
U1  - 658.872 
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Digital Marketing
KW  - Internet marketing
KW  - Online marketing
KW  - Social media marketing
KW  - Content marketing
KW  - Search engine optimization (SEO)
KW  - Digital advertising
KW  - Consumer engagement
KW  - RSBM
N1  - Includes glossary, further reading and index
ER  -