Fernie, John Suzanne Fernie Christopher Moore

Principles of retailing - Amsterdam Elsevier Butterworth Heinemann 2004 - x, 382 p. : ill. ; 24.5 cm

Includes summary, review question, references and index

9780750647038 (pbk)


Retail Management
Marketing--Retail trade--Merchandising--Store management--Consumer behavior--Sales management--Distribution channels--Customer service--RSBM

658.87 / FER