Fifield, Paul <br/><br/>
Marketing strategy 

 - Butterworth heinemann  Oxford  1999 
 - xxxvii, 308 p.  : ill.  ; 24 cm. 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780750632843 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Management<br/>Marketing management--Target marketing--Positioning strategy--Competitive advantage--Branding strategy--Customer value proposition--Market analysis--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.802  / FIF