TY  - BOOK
AU  - Fifield, Paul
TI  - Marketing strategy
SN  - 9780750632843 (pbk)
U1  - 658.802 
PY  - 1999///
CY  - Butterworth heinemann
PB  - Oxford
KW  - Business & Management
KW  - Marketing management
KW  - Target marketing
KW  - Positioning strategy
KW  - Competitive advantage
KW  - Branding strategy
KW  - Customer value proposition
KW  - Market analysis
KW  - RSBM
N1  - Includes index
ER  -