The aging consumer : perspectives from psychology and economics - Aimee Drolet (Editor) Norbert Schwarz (Editor) Carolyn Yoon (Editor) (New York Routledge, 2010)
Includes references and index
Keywords: Behavioral Economics -- Psychology of Aging -- Consumer behavior in older adults -- Behavioral economics of aging -- Retirement consumption patterns -- Cognitive aging and decision-making -- Elderly market segmentation -- Psychological aging effects -- RSBM