Copulsky, Jonathan R <br/><br/>
Brand resilience  : managing risk and recovery in a high-speed world  

 - New York  Palgrave Macmillan  2011 
 - xi, 244 p.  : ill.  ; 24 cm. 
<br/><br/> Includes notes and index 
<br/><br/><label>ISBN: </label>9780230111387 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Risk Management<br/>Brand Management--Brand reputation--Crisis management--Risk mitigation strategy--Brand equity resilience--Corporate communication--Reputation recovery--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.872  / COP