00579nam a22001337a 450000500170000002000230001708200170004010000250005724500740008226000390015630000330019550000290022865001880025720260622124543.0  a9780230111387 (hb)  a658.872bCOP  aCopulsky, Jonathan R  aBrand resilienceb: managing risk and recovery in a high-speed world   aNew YorkbPalgrave Macmillanc2011  axi, 244 p.b: ill.c; 24 cm.  aIncludes notes and index  aStrategic Risk ManagementaBrand ManagementvBrand reputationvCrisis managementvRisk mitigation strategyvBrand equity resiliencevCorporate communicationvReputation recoveryvRSBM