00651nam a22001697a 4500 20260622124543.0 9780230111387 (hb) 658.872 COP Copulsky, Jonathan R Brand resilience : managing risk and recovery in a high-speed world New York Palgrave Macmillan 2011 xi, 244 p. : ill. ; 24 cm. Includes notes and index Strategic Risk Management Brand Management Brand reputation Crisis management Risk mitigation strategy Brand equity resilience Corporate communication Reputation recovery RSBM BK 0 0 0 0 GGL GGL 2026-06-11 Gift 0 658.872 COP 119917 2026-06-11 12:37:48 1 2026-06-11 BK 62600 62600