: managing risk and recovery in a high-speed world Copulsky, Jonathan R creator text New York Palgrave Macmillan 2011 monographic xi, 244 p. : ill. ; 24 cm. Includes notes and index Strategic Risk Management Brand Management Brand reputation Crisis management Risk mitigation strategy Brand equity resilience Corporate communication Reputation recovery RSBM 658.872 COP 9780230111387 (hb) 20260622124543.0