TY  - BOOK
AU  - Copulsky, Jonathan R
TI  - Brand resilience: : managing risk and recovery in a high-speed world 
SN  - 9780230111387 (hb)
U1  - 658.872 
PY  - 2011///
CY  - New York
PB  - Palgrave Macmillan
KW  - Strategic Risk Management
KW  - Brand Management
KW  - Brand reputation
KW  - Crisis management
KW  - Risk mitigation strategy
KW  - Brand equity resilience
KW  - Corporate communication
KW  - Reputation recovery
KW  - RSBM
N1  - Includes notes and index
ER  -