Barlow, Janelle Claus Moller
A complaint is a gift : using customer feedback as a strategic tool
- USA Berrett-Koehler Publishers 1996
- x, 222 p. : ill. ; 23 cm.
Includes notes, index and about the authors
9781881052814 (pbk)
Customer Relationship Management
Service Management--Customer feedback management--Service recovery strategy--Complaint handling systems--Customer satisfaction--Service quality improvement--Relationship marketing--RSBM
658.812 / BAR