Barlow, Janelle Claus Moller

A complaint is a gift : using customer feedback as a strategic tool - USA Berrett-Koehler Publishers 1996 - x, 222 p. : ill. ; 23 cm.

Includes notes, index and about the authors

9781881052814 (pbk)


Customer Relationship Management
Service Management--Customer feedback management--Service recovery strategy--Complaint handling systems--Customer satisfaction--Service quality improvement--Relationship marketing--RSBM

658.812 / BAR