Low, Jonathan Pam Cohen Kalafut

Invisible advantage : how intangibles are driving business performance - United States of America Cap Gemini Ernst & Young 2002 - xi, 259 p. ; 23.3 cm.

Includes notes and index.

9780738205397 (hb)


Business management
Organizational Management--Intangible assets--Brand equity--Business value--Innovation--Leadership--RSBM

658.4 / LOW