Heath, Ernie  Geoffrey Waterloo <br/><br/>
Marketing tourism destinations  : a strategic planning approach 

 - New York  John Wiley and Sons  1992 
 - xii, 218 p.  : ill.  ; 23.5 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471540676 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality management<br/>Marketing tourism--Marketing strategy--Tourism planning--Target marketing--Tourist market--Tourist trade--RIHCA
<br/><br/><label>Dewey Class. No.: </label>338.4791  / HEA