TY  - BOOK
AU  - Heath, Ernie
TI  - Marketing tourism destinations: : a strategic planning approach
SN  - 0471540676 (hb)
U1  - 338.4791 
PY  - 1992///
CY  - New York
PB  - John Wiley and Sons
KW  - Hospitality management
KW  - Marketing tourism
KW  - Marketing strategy
KW  - Tourism planning
KW  - Target marketing
KW  - Tourist market
KW  - Tourist trade
KW  - RIHCA
N1  - Includes bibliographical references and index
ER  -