Aaker, David A <br/><br/>
Strategic market management  

 - New York  Wiley  2001 
 - xiv, 338 p.  : ill.  ; 22.6 cm. 
<br/><br/> Includes notes, appendix and index  
<br/><br/><label>ISBN: </label>9780471415725 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Market Analysis--Competitive Strategy--Brand Management--Customer Value--Market Segmentation--Business Strategy--Competitive Advantage--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK