TY  - BOOK
AU  - Aaker, David A
TI  - Strategic market management 
SN  - 9780471415725 (pbk)
U1  - 658.8 
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Marketing Management
KW  - Market Analysis
KW  - Competitive Strategy
KW  - Brand Management
KW  - Customer Value
KW  - Market Segmentation
KW  - Business Strategy
KW  - Competitive Advantage
KW  - RSBM
N1  - Includes notes, appendix and index
ER  -