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  <titleInfo>
    <title>Market-driven thinking</title>
    <subTitle>: achieving contextual intelligence</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Woodside, Arch G</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">USA</placeTerm>
    </place>
    <publisher>Elsevier butterworth-heinemann</publisher>
    <dateIssued>2005</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xx, 303 p. : ill. ; 23.5 cm.</extent>
  </physicalDescription>
  <note>Includes references and index</note>
  <subject>
    <topic>Business Strategy Marketing Management</topic>
    <topic>Contextual Intelligence</topic>
    <topic>Strategic Thinking</topic>
    <topic>Market Analysis</topic>
    <topic>Business Environment</topic>
    <topic>Customer Insights</topic>
    <topic>Competitive Intelligence</topic>
    <topic>Decision Making</topic>
    <topic>RSBM</topic>
  </subject>
  <classification authority="ddc">658.8342 WOO</classification>
  <identifier type="isbn">9780750679015 (hb)</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260622095229.0</recordChangeDate>
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