TY  - BOOK
AU  - Woodside, Arch G
TI  - Market-driven thinking: : achieving contextual intelligence
SN  - 9780750679015 (hb)
U1  - 658.8342 
PY  - 2005///
CY  - USA
PB  - Elsevier butterworth-heinemann
KW  - Business Strategy
KW  - Marketing Management
KW  - Contextual Intelligence
KW  - Strategic Thinking
KW  - Market Analysis
KW  - Business Environment
KW  - Customer Insights
KW  - Competitive Intelligence
KW  - Decision Making
KW  - RSBM
N1  - Includes references and index
ER  -