Peter J McGoldrick (Editor) Gary Davies (Editor)
International retailing : trends and strategies
- UK Pearson education 1995
- xiii, 254 p. : ill. ; 23.5 cm.
Includes references and index
9780273611837 (pbk)
Retail Management
Marketing--International Retailing--Global Retail Strategy--Retail Expansion--Market Entry Strategies--Cross-Cultural Marketing--Supply Chain Management--RSBM
658.87 / INT