Pickton, David  Amanda Broderick <br/><br/>
Integrated marketing communications 

 - United Kingdom  Pearson Education Limited  2005 
 - xxii, 761 p.  : ill., Col.,  ; 24.5 cm.  +CD 
<br/><br/> Includes references, glossary and index. 
<br/><br/><label>ISBN: </label>9780273676454 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising marketing--Marketing communications--Public relations--Digital marketing--Marketing strategy--Consumer behavior--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.802  / PIC