00632nam a22001697a 4500 20260624114903.0 9780273676454 (pbk) 658.802 PIC Pickton, David Amanda Broderick Integrated marketing communications United Kingdom Pearson Education Limited 2005 xxii, 761 p. : ill., Col., ; 24.5 cm. +CD Includes references, glossary and index. Marketing Advertising marketing Marketing communications Public relations Digital marketing Marketing strategy Consumer behavior RSBM BK 0 0 0 0 GGL GGL 2026-06-20 Gift 0 658.802 PIC 119942 2026-06-20 15:37:35 1 2026-06-20 BK 62655 62655